Don’t Let Commoditization Of Products And Services Steal Your Profits
Every day someone in your local area or the world is trying to reduce your bottom line profits by turning your products and services into a commodity.
Three Evil Forces Set On Reducing Your Bottom Line Profits
Force One: Your direct competitors : they price cut
Force Two: Your indirect competitors : they offer cheap alternatives
Force Three: Your Prospects & Customers : they want you to reduce your price
The best & only way to prevent your business from being marginalized so you can maximize profits is to:
- Differentiate yourself
- Educate your market
- Be preemptive
- Be proprietary
- Regularly keep in touch with your prospects & customers
How To Explode Your Profits
Once you’ve stopped commoditization your plan should be to explode profits
Step 1: Optimize all the advertising, sales & marketing that you are doing to maximize results
Step 2: Find superior access vehicles to buyers using joint ventures, strategic alliances, or endorsements.
Business Plan To Stay On Top
Follow the simple plan laid out above to reduce or stop your products and services from being turned into a commodity then explode your profits with joint ventures.
Let me know if you want me to help you create a joint venture, strategic alliances, or endorsements.
Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)