Bad Reviews are serious business they don’t just hurt your reputation they also reduce bottom line profits.

Simple plan: fix the bad review problem then claw back your lost profits.

Must Read Surveys:
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews ~marketingland
94 percent of consumers say that a bad review has convinced them to avoid a business. ~reviewtrackers
53 percent of customers expect businesses to respond to negative reviews within a week. ~reviewtrackers

Here is your Two-Step Solution to fix your online reputation & grow your profits

Step 1: Respond to the negative review
Step 2: Use the review eTools to get your happy customers to give you 5-star reviews

When a bad review is posted it stands out like a sore thumb, a beacon for all prospects & customers to see & react to.

You need to respond to it ASAP then; you want to bury it under a plethora of 4 star & 5-star reviews.

The bad review eTool set includes:

• Respond to the bad review
• Review cards
• Review email
• Review poster
• Review postcards
• Review HTML images for your website

Note: I have variations of these eTools

Step 1: How to Respond to a Bad Review

Don’t let your emotions control how you’re going to respond to a negative review.

Try to make each response a little personalized as you don’t want to look like you are just giving a canned response to several bad reviews. Use the template below as a guide & remember you are responding primarily for the people who will find the negative review today & in the future.

Solving this issue with an unhappy customer is secondary but; a nice bonus.

Negative Review Response Template:

Dear [NAME OF THE REVIEWER], thanks for sharing your feedback. We are very sorry your experience did not match your expectations.

We strive to give all our customers the very best experience we can but’ we are not perfect.

Please reach out to [INSERT COMPANY CONTACT INFORMATION] with your concerns, comments, or suggestions you wish to share. We would love to try & make things right if you give us a chance.

What This Response Does:

This positions your company as a caring, flexible & open to dialogue, it’s that simple.

Step 2: Use the other eTools to get lots of 4 Star & 5 Star Reviews

1. Review cards
2. Review email
3. Review poster
4. Review postcards
5. Review HTML images for your website

Remember: Our goal is to bury the bad review

Here are some examples of the review eTools & how to use them to bury bad reviews & get a 5-star reputation

1. Review Cards (can say anything you like)

How to use review cards
a. When you get a bad review hand the review cards only to customers that are expressing happiness or joy for your product or service.
b. Tell them that you are looking forward to reading their review as this adds a little pressure to the request.

2. Review email (alter it as you like)

Subject: What did you think of the product/service?

Hello (Customer Name),

This is (Your Name,) and I am contacting you as you recently acquired our product/service so,
I am inviting you to give us some feedback as your recent experience with company-name is important to us.

Your feedback help’s us gauge the temperature & keep us on the ball.

It will only take a couple of minutes.

Please click Google or Yelp link below & leave us a review.

Click here to leave a Google Review or Click here to leave a Yelp Review

Thanks,

Name,
Company-name

PS Google or Yelp will email us when it’s posted so, I’m really looking forward to reading it.

How to use the review email
a. Once you get a bad review online you shoot this email to 25-50 of your best customers that have not already left you a review.

3. Review poster (can say anything to increase compliance)

How to use review poster

1. Whenever you get a bad review stick a few posters up around your business & in elevators or bathrooms…

4. Review postcards (can say anything to increase compliance)

How to use review postcards
a. Send the postcard to your top 25 customers when you get a bad review
b. If not happy with the response send out another 25 & repeat as necessary

Contains instructions on how to get & use a QR code scanner

Bonus: This strategy builds your 5 Star Online Reputation
If you want you can use the review eTools to just build yourself a 5-star reputation.

Obviously a bad review is painful & can cause negative emotion but; you can also learn from them if you read them with an open mind.

Having said that you now have the tools to quickly neutralize the effects of the bad review by responding in an open, caring & frank way then; along with the other review, eTools you can bury the bad review under a bunch of new 4 star & 5-star reviews.

Your Opportunity
I will have one of my team members tailor the review eTools for your business for FREE!

Why?

If you give me 10 to 15 minutes on the phone to hear the real opportunity.

“I help business owners increase their profits by 26% plus in 25 days or less or it’s free. Feel free to say no if it’s not for you, no obligation.”

This is a barter opportunity, I give you the eTools you give me 10 to 15 minutes of your time to hear how my other eTools can put increased profits of 25% plus on your bottom line in under 25 days.

Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)