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Online Reputation Management

Bad Reviews: Five eTools to Bury the Problem

Posted on by in Online Reputation Management | Leave a comment

Bad Reviews are serious business they don’t just hurt your reputation they also reduce bottom line profits.

Simple plan: fix the bad review problem then claw back your lost profits.

Must Read Surveys:
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews ~marketingland
94 percent of consumers say that a bad review has convinced them to avoid a business. ~reviewtrackers
53 percent of customers expect businesses to respond to negative reviews within a week. ~reviewtrackers

Here is your Two-Step Solution to fix your online reputation & grow your profits

Step 1: Respond to the negative review
Step 2: Use the review eTools to get your happy customers to give you 5-star reviews

When a bad review is posted it stands out like a sore thumb, a beacon for all prospects & customers to see & react to.

You need to respond to it ASAP then; you want to bury it under a plethora of 4 star & 5-star reviews.

The bad review eTool set includes:

  • Respond to the bad review
  • Review cards
  • Review email
  • Review poster
  • Review postcards
  • Review HTML images for your website

Note: I have variations of these eTools

Step 1: How to Respond to a Bad Review

Don’t let your emotions control how you’re going to respond to a negative review.

Try to make each response a little personalized as you don’t want to look like you are just giving a canned response to several bad reviews. Use the template below as a guide & remember you are responding primarily for the people who will find the negative review today & in the future.

Solving this issue with an unhappy customer is secondary but; a nice bonus.

Negative Review Response Template:

Dear [NAME OF THE REVIEWER], thanks for sharing your feedback. We are very sorry your experience did not match your expectations.

We strive to give all our customers the very best experience we can but’ we are not perfect.

Please reach out to [INSERT COMPANY CONTACT INFORMATION] with your concerns, comments, or suggestions you wish to share. We would love to try & make things right if you give us a chance.

What This Response Does:

This positions your company as a caring, flexible & open to dialogue, it’s that simple.

Step 2: Use the other eTools to get lots of 4 Star & 5 Star Reviews

  1. Review cards
  2. Review email
  3. Review poster
  4. Review postcards
  5. Review HTML images for your website

Remember: Our goal is to bury the bad review

Here are some examples of the review eTools & how to use them to bury bad reviews & get a 5-star reputation

  1. Review Cards (can say anything you like)

Review card front

 

 

 

 

 

Review card backHow to use review cards
a. When you get a bad review hand the review cards only to customers that are expressing happiness or joy for your product or service.
b. Tell them that you are looking forward to reading their review as this adds a little pressure to the request.

 

 

2. Review email (alter it as you like)

Subject: What did you think of the product/service?

Hello (Customer Name),

This is (Your Name,) and I am contacting you as you recently acquired our product/service so,
I am inviting you to give us some feedback as your recent experience with company-name is important to us.

Your feedback help’s us gauge the temperature & keep us on the ball.

It will only take a couple of minutes.

Please click Google or Yelp link below & leave us a review.

Click here to leave a Google Review or Click here to leave a Yelp Review

Thanks,

Name,
Company-name

PS Google or Yelp will email us when it’s posted so, I’m really looking forward to reading it.

How to use the review email
a. Once you get a bad review online you shoot this email to 25-50 of your best customers that have not already left you a review.

3. Review poster (can say anything to increase compliance)

Review poster

 

 

How to use review poster

  1. Whenever you get a bad review stick a few posters up around your business & in elevators or bathrooms…

 

 

 

 

 

  1. Review postcards (can say anything to increase compliance)

Review Postcard front
Review Postcard back

 

How to use review postcards
a. Send the postcard to your top 25 customers when you get a bad review
b. If not happy with the response send out another 25 & repeat as necessary

Contains instructions on how to get & use a QR code scanner

Bonus: This strategy builds your 5 Star Online Reputation
If you want you can use the review eTools to just build yourself a 5-star reputation.

Obviously a bad review is painful & can cause negative emotion but; you can also learn from them if you read them with an open mind.

Having said that you now have the tools to quickly neutralize the effects of the bad review by responding in an open, caring & frank way then; along with the other review, eTools you can bury the bad review under a bunch of new 4 star & 5-star reviews.

Your Opportunity
I will have one of my team members tailor the review eTools for your business for FREE!

Why?

If you give me 10 to 15 minutes on the phone to hear the real opportunity.

“I help business owners increase their profits by 26% plus in 25 days or less or it’s free. Feel free to say no if it’s not for you, no obligation.”

This is a barter opportunity, I give you the eTools you give me 10 to 15 minutes of your time to hear how my other eTools can put increased profits of 25% plus on your bottom line in under 25 days.

Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

 

Barter To Cut Operating Expenses & Trade To Get What You Want & Need

Posted on by in Offline Strategies, Online Reputation Management | Leave a comment

I posted this video to help small & medium sized businesses understand that they should have a basic understanding of barter trade.

All companies should have at least one barter profit center.

Why Barter Mr(s) Business Owner Image

Why?
• To pay off some or most operating expenditures
• To pay off one-of-bills like acquiring:
o new computers
o new carpets
o office paint job
o new fence
o new furniture
o new car for wife
o get advertising for business
o etc… (what do you want or need to acquire?)
• Get rid of excess inventory
• To acquire counter space in another business that has your foot traffic
• To get bonuses for your staff
• etc…

Watch This Short Video To Understand How Barter Works

Remember
Barter or trade is not $ for $ it’s value for value.
It’s value-for-value exchanges to to get those things luxuries or necessitates.
Barter is not a substitute for cash it is an add on.

Below is most of the subtitles from a 3:30 YouTube video that explains “Why Trade and Barter” I omitted some fluff & cleaned it up a little.

“We’re accustomed to making purchases with cash and it’s almost unnatural to get things we want without cash so why trade.

Well trading is a great way to get things we need not by using cash but by using what we already possess; goods and skills. (products & services)

Cash is just a medium of exchange it helps facilitate trading between humans in down economies. People hold onto their cash and don’t
exchange it is freely this restricted

cash usage causes recessions like the one we’re experiencing today if you think about it just because cash isn’t being exchanged
doesn’t mean our skills have no value money doesn’t affect your ability togive Spanish lessons if you know how.

We can still exchange value with out cash
Example
A dentist has an empty chair for an hour
He gets no revenue during that hour but; still incurs the fixed costs at the business.
He could utilize this downtime by trading with say a landscaper who needs to have a cavity filled now.
The dentist get landscaping for that hour instead of nothing.

Another Example
Trading also works for surf shop owner who wants to repaint his store front but is cash-strapped but he has too much inventory; the shop could trade a surfboard and get the new look it wanted without spending cash; problem solved.

Let’s look on a deeper level
1 The store paid three hundred dollars wholesale for that bored but got six hundred dollars worth of paint services in exchange.

2 Even better on the other side of the trade the painter may have some down time but; instead of making no money he trades with the surf shop and gets a six hundred dollar surfboard he always wanted.
3 But his wife would never have allowed him to spend that type of money in this economy
4 But not now it’s like the board was free minus thes painting supplies
5 Result: the store front is revitalized, the painter is surfing & the wife is not complaining

Think if trading in your everyday life as it allows you to get more stuff that you can’t always afford.

We can try the traditional route to save up, cutback or work more hours but; let’s face it; most of us will probably have to use that money to pay bills.

Believe it or not we all have skills and talents someone out there wants.

We might even have
1 a bunch of stuff sitting around our house that we don’t use
2 excess goods in our business or in storage that we don’t use.

And that stuff is too nice or valuable to give away so, trading helps us tap into the value that our skills and our goods contain.

One of the coolest things about trading is that we are all different and that we all value things differently.
Example
an electron microscope may be worthless to the average person but may be worth millions but to a Nobel prize-winning scientist who knows how to use it.

And so it is with most things in life, depending on our skills, or the things in our life as we value things differently.

We’ve all heard the saying one man’s trash is another man’s treasure. Well trading turns that so-called trash into a treasure for not just one person
but for both people.

Meaning both parties think they’re giving away trash and getting a treasure; pretty cool huh…

Note: For a business we are not trading trash, we are trading valued goods or services for other valued goods & services.

Why not do your first trade with me?
I will build you an online five star reputation

Want A 5 Star Reputation for your business?

Here’s what I have to offer:

$199   video: Online business audit for 3 to 5 keywords
$199   video: Competitive analysis
$149   Find & write professional replies for your bad reviews
$99     Review ignitor cards with QR code & short link
$499   Review website & hosting (FREE for 6 months)
$99     video: PPC analysis for improvement
$99     video: Website Review
$167   5 Star Review video

Total Value: $1,510.00 (descriptions below)

What value do you put on a 5 star reputation for your business?

What do you have to trade?

Pick my brain: Shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Will More Positive Reviews Help Me Get Found Better On Page One Google?

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How Do You Get Rid of Bad Reviews

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How do you get rid of bad reviews and why can’t I do it myself? You can but; you won’t do a great job as you are not a professional reputation marketer

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Is it a Good Idea to post in Response to a bad Review

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Is it a good idea to post reviews to counteract the bad reviews being posted by your competitors? The review response you are posting is a permanent record,

So think before you post!

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Is It Ethical to Post Fake Reviews?

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Is It Ethical to Post Fake Reviews?

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Reputation Management: Bad Reviews Fake Reviews And The Google Filter

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Want to know what not to do and why when you a bad review then watch this short video on Reputation Management – Bad Reviews Fake Reviews And The Google Filter

To see more videos go the Marketing Wizard YouTube channel

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