Digital Marketing is a lose term that now includes many different Business Functions. It started as a Sales and Branding tool. Today it has evolved to include even functions like Market Research, Customer Service and CRM.

What are Business Functions? And how are they different from the Business Resources? I will do a post on this that will provide details on this subject. Here is a flow diagram that throws some light on this subject.

There are Business functions that are more popular than others. Like Sales is the most popular and widely used Function. It is very mature as well. Similarly the Web Development activity is a very mature area.

But many functions are not as well used and are still not very mature. A lot of large businesses are still not using a proper and defined Content Creation unit / team. The Content Strategy is catching up in popularity. There is a lack of Creative Service Providers for the Digital Marketing. A recent quick research I did showed how Lulu Lemon engages many times more fans on its Facebook page for its quality Video posts as compared to just Graphic posts. But still Lulu Lemon has not fully utilized this opportunity.

Tracking as a function is very crowded space. There are a lot of Tracking Service providers. But most of them are providing a very similar service. There is a lot of scope for new features that need to be integrated to enable the Big Data Marketing.

The increased use of Internet by consumers is making new Business Functions very viable and effective. Product Engineering, CRM, Market Research are some areas that are still not very mature. There is a space for new Innovation and Service Providers in these areas.

The prize for most neglected area of Digital Marketing should go to Digital Brand Engagement and Brand Communications. One can argue that Direct Traffic Drivers is a very well ignored area. I think both Digital Brand Engagement and Direct Traffic Drivers are the most neglected areas in the Digital Marketing space. Most executives and Managers dont have a clear vision for both these activities. They do some activities to support these functions but a clear vision and goal is lacking.

The whole Digital Marketing Industry is at a very initial stage. In terms of total dollars spent, the Digital Marketing space is still very small as compared to traditional Marketing and Advertising industry. The growth is Digital Marketing is directly liked to the increased usage of Internet Devices for Media Access and communications by consumers.

In my next blog piece, I will write on how different Website Traffic Drivers correspond to different Digital Marketing Business Functions and Activities. And some of their challenges.

Do you know there are seven types of Traffic to your website. Read more:
http://www.marketingwizards.ca/blog/strategy-for-all-the-different-type-of-web-traffic-to-your-website/

Have you come out with a strategy for all these seven sources of web traffic to your website.

There are Seven types of Internet Traffic Sources to your website. And all these require a very unique kind of strategy.

1. Social Media
2. Search Engines
3. Paid Advertisements
4. Email Marketing
5. Consumer Created content. It includes Product Reviews, Discussion Forums, Groups like Google groups etc.
6. Expert Created content. Like the Blogs, Tweets, Directories, Other info websites etc.
7. Direct Traffic

(Please bookmark this page as we will update it soon with more details on strategy for each source)