Make Money From Your Unconverted Leads
Want fast profits? Then run an unconverted leads conversion campaign!
Don’t make the mistake of thinking all you do is run seven emails or it’s equivalent to your prospects to get them all to convert because we both know that is rubbish.
Having said that it is easier to sell to your prospects than go out and find new customers.
Read these Statistics:
~ According to the book Marketing Metrics, “businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.”
This number and higher can be attained using a proven marketing campaign.
“It costs 6–7 times more to acquire a new customer than retain an existing one” ~ Bain & Company. 
Why are you chasing new customers when you have prospects to convert?
Run a proven marketing campaign against your prospects so they can repeat-buy from you!
Why unconverted leads conversion campaign is a great marketing strategy:
- Inexpensive to run
- Targeting hot leads
- Trust was already established as they gave you their contact information
Selling prospects is easier and more profitable than seeking new customers
“Customer profitability tends to increase over the life of a retained customer” In other words, they buy more as their trust increases.
Does converting prospects to buyers interest you?
Does an unconverted leads conversion campaign sound expensive? (It’s NOT!)
You can start with an email campaign then take some of the profits to pay for a mailing or telemarketing etc…
Converting Prospects To Buyers Is A No-Brainer!
The longer you keep your customers the more profitable they’re going to become because cost acquisition is out, marketing costs are out, you already set them up in your system so, as they buy more from you their life time value (LTV) increases.
You also get the intangibles:
- Get referrals (word of mouth marketing)
- They love doing business with you
- They post in social media
- They post 5 star reviews
My proven unconverted leads conversion campaign is designed to leverage your existing prospect file through:
- Phone
- Website Contact forms
- Facebook email
- Direct mail channels
- Via Any & all means possible…
Each unconverted leads conversion campaign is customized & tailored for the business; taking into consideration:
- How you regularly contact your customers
- Where they congregate
- Current costs of various means to contact them
Anyone can contact a list & get 1% to 2% conversion but with emotional triggers combined with buying triggers you can expect a much higher conversion rate, usually upwards around 10%, 15% or 20%+
Obviously I can’t guarantee a particular conversion rate as I don’t know the relationship you had with you prospects and, I can’t foresee how good or great your offer to convert them will be.
I can guarantee:
- Results with me will be much better than if you did it alone
- I only get paid out of the profits
The secret is to apply a proven marketing piece with a proven roll out strategy.
My Responsibilities include helping you:
- Pick out one of our proven marketing campaigns and tailor it for you!
- Survey portion of your prospects (optional)
- Work with you to pick the right offer
- Increase the perceived value of the offer without increasing cost
- Create a customized message from one of my current proven working marketing campaigns
- Test our marketing message (pick the winner)
- Roll out the successful test marketing message to full list as long as ROI is profitable
- Set up JV partners so you can take that offer to get you knew customers (optional)
I never have direct access to your list unless you want me to. I just need to know the kind of meta data you keep so we can segment list and match right message to right market.
My suite of tools will reignite your prospects into buyers; and the best part is, you only pay out of the profits.
Please contact me today to set up a short 15 minute to 20 minute phone or in person chat; on how my unconverted leads conversion campaign can increase your businesses revenue.
PS Best way for unconverted leads conversion campaign to work is if you know your numbers
If you know the numbers below then converting a prospect can be very profitable.
The Big Picture:
How many prospects do you have?
ie 5000
How much is the average customer spend with you?
ie $97
In the course of a year how many times does a customer buy from you?
ie Two times
How many years on average do they spend with you?
ie 3 years
Example Possible Profits
With a decent proven marketing campaign conservatory we can expect 12% conversion.
5000 prospects * .12% = 600 new customers
On a $97 product we can expect to make:
600 new customers * $97 = $58,200.00
On average they buy twice a year
$97.00 * 2 = $194.00
We times that number by the number of years they stay with us:
ie $197 year * 3 years = $528.00 per new customer
Let’s work out your upsell profits:
How many out of 10 take your upsell?
ie 4 or 40%
How much do you charge for the upsell product or service?
$250
600 new customers * 40% = 240 took the upsell
Total earned for the up-sell:
$250 * 240 took the upsell = $60,000.00
So, if we made $58,200.00 on the front end and $60,000.00 on the back end
for a total of: $118,200.00
We are not even looking at life time value.
Is it worth converting a prospect?
(please do your numbers)
Another quick question:
Unconverted Leads Conversion Campaign Numbers For Best Results.
You need to know:
1 Size of your list
2 Amount of profit in a high margin offer
I’ve given you enough information so that you can run your own unconverted leads conversion campaign. But; here’s the kicker, if you run it alone you might get a 2% or 3% conversion but; if you run it with me you could get 10%, 15%, 20%+
Do the math then Decide what’s best for your business.
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If you want to run a unconverted leads conversion campaign or have any questions related to activating lost clients; click here to contact Drew
Related article: Convert 20 Percent Of Your Prospects To Buyers <- Click to Read