Bad Reviews are serious business they don’t just hurt your reputation they also reduce bottom line profits.
Simple plan: fix the bad review problem then claw back your lost profits.
Must Read Surveys:
90% Of Customers Say Buying Decisions Are Influenced By Online Reviews ~marketingland
94 percent of consumers say that a bad review has convinced them to avoid a business. ~reviewtrackers
53 percent of customers expect businesses to respond to negative reviews within a week. ~reviewtrackers
Here is your Two-Step Solution to fix your online reputation & grow your profits
Step 1: Respond to the negative review
Step 2: Use the review eTools to get your happy customers to give you 5-star reviews
When a bad review is posted it stands out like a sore thumb, a beacon for all prospects & customers to see & react to.
You need to respond to it ASAP then; you want to bury it under a plethora of 4 star & 5-star reviews.
The bad review eTool set includes:
Note: I have variations of these eTools
Step 1: How to Respond to a Bad Review
Don’t let your emotions control how you’re going to respond to a negative review.
Try to make each response a little personalized as you don’t want to look like you are just giving a canned response to several bad reviews. Use the template below as a guide & remember you are responding primarily for the people who will find the negative review today & in the future.
Solving this issue with an unhappy customer is secondary but; a nice bonus.
Negative Review Response Template:
Dear [NAME OF THE REVIEWER], thanks for sharing your feedback. We are very sorry your experience did not match your expectations.
We strive to give all our customers the very best experience we can but’ we are not perfect.
Please reach out to [INSERT COMPANY CONTACT INFORMATION] with your concerns, comments, or suggestions you wish to share. We would love to try & make things right if you give us a chance.
What This Response Does:
This positions your company as a caring, flexible & open to dialogue, it’s that simple.
Step 2: Use the other eTools to get lots of 4 Star & 5 Star Reviews
Remember: Our goal is to bury the bad review
Here are some examples of the review eTools & how to use them to bury bad reviews & get a 5-star reputation
How to use review cards
a. When you get a bad review hand the review cards only to customers that are expressing happiness or joy for your product or service.
b. Tell them that you are looking forward to reading their review as this adds a little pressure to the request.
2. Review email (alter it as you like)
Subject: What did you think of the product/service?
Hello (Customer Name),
This is (Your Name,) and I am contacting you as you recently acquired our product/service so,
I am inviting you to give us some feedback as your recent experience with company-name is important to us.
Your feedback help’s us gauge the temperature & keep us on the ball.
It will only take a couple of minutes.
Please click Google or Yelp link below & leave us a review.
Click here to leave a Google Review or Click here to leave a Yelp Review
Thanks,
Name,
Company-name
PS Google or Yelp will email us when it’s posted so, I’m really looking forward to reading it.
How to use the review email
a. Once you get a bad review online you shoot this email to 25-50 of your best customers that have not already left you a review.
3. Review poster (can say anything to increase compliance)
How to use review poster
How to use review postcards
a. Send the postcard to your top 25 customers when you get a bad review
b. If not happy with the response send out another 25 & repeat as necessary
Contains instructions on how to get & use a QR code scanner
Bonus: This strategy builds your 5 Star Online Reputation
If you want you can use the review eTools to just build yourself a 5-star reputation.
Obviously a bad review is painful & can cause negative emotion but; you can also learn from them if you read them with an open mind.
Having said that you now have the tools to quickly neutralize the effects of the bad review by responding in an open, caring & frank way then; along with the other review, eTools you can bury the bad review under a bunch of new 4 star & 5-star reviews.
Your Opportunity
I will have one of my team members tailor the review eTools for your business for FREE!
Why?
If you give me 10 to 15 minutes on the phone to hear the real opportunity.
“I help business owners increase their profits by 26% plus in 25 days or less or it’s free. Feel free to say no if it’s not for you, no obligation.”
This is a barter opportunity, I give you the eTools you give me 10 to 15 minutes of your time to hear how my other eTools can put increased profits of 25% plus on your bottom line in under 25 days.
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)
Are your email subject lines really just click bait?
Take this short “clickbait” test!
Did the email subject line above bring you to this blog post?
Getting your emails opened is the biggest challenge for businesses using email marketing.
The idea of “The Curiosity” subject lines is attention-grabbing copy to bait the reader to click & open your email via appealing to our innate sense of curiosity.
You need to give them a strong enough reason to open the email.
Other “Curious headline” examples
• 4 Hazards to your eyes from reading screens you won’t believe are true
• 5 Health foods that age you faster
• A red wallet seed to increase bottom line profits
Using different kinds of subject lines & first sentence combinations can keep your email recipients interested, entertained, curious & opening your emails.
Questions? Click here!
Curiosity emails have been around for years so, make sure you give value if you’re going to use it as people are wise to it; and if used to frequently; it will diminish the trust you have with the email list.
Curiosity subject lines are even more persuasive than self-interest subject lines
Example of self-interest subject lines:
• Get Rid of Money Troubles For Ever
• Meet your life partner in under 30 days
• Get [this terrific gain] for [cheap/no-effort/…]
Curiosity headlines can attract your reader when your message resonates with their desires.
To learn more about curiosity subject lines
Google:
• Top curiosity subject lines
• Top curiosity email subject lines
• Top curiosity copy
You can change out the word “top” for best, list, whatever…
Also, scroll down to bottom of each page & look at:
Searches related to {your search term}
Ie
Don’t spend more money on advertising until you improve your email open rates
Three things to think about:
How to set up domain redirection using (Hostgator) cpanel
Redirects allow you to redirect a specific webpage to another webpage and display the contents of that second page.
Why Redirect A Website Or Web page?
Website Redirect
For example, I want to use my name as my business website “andrewmclachlan.co” in an email signature & not my website URL
Webpage Redirect
You can use this method to make a page that has a long URL accessible through a page with a shorter and easier-to-remember URL…
In this example, I want to redirect from my new domain to a specific webpage
andrewmclachlan.co/ to
marketingwizards.ca/machine-gun-persuasion/
Two types of redirect you can choose between a
Permanent (301) redirection
– A permanent redirect will notify the visitor’s browser to update any bookmarks that are linked to the page that is being redirected.
Temporary (302) redirection
– Temporary redirects will not update the visitor’s bookmarks.
How to redirect a domain with HostGator
This tutorial will show you how to create a URL redirect in cpanel.
This will redirect a visitor to your website from a source URL to a Target URL
Step-by-Step Tutorial
1. Log on to HostGator cpanel
2. Scroll down to that domains section and click that redirects icon
3. Choose whether you want that redirect to be temporary or permanent
Note a permanent redirect is used to communicate to browsers and search engines precisely that the redirect is permanent. Browsers will cash the website or webpage on the search engine spiders will follow a permanent redirect
But a temporary redirect will remain in place until you disable it. This type of redirect is used in case you want to eventually use the original URL again. Browsers will not cache a temporary redirect
4. Enter the URL from which the visitor will be redirected from that drop down menu
5. Enter the target for the redirect as a full URL, including the protocol HTTP://…
6. Select one of the following www redirection options to dictate whether or not the domain will be redirecting:
7. Clicking the wildcard redirect option allows users to set up a redirect to the same file on a new destination example with wild-card redirection website.com about will redirect to website destination.com about
8. Click the add button
Congratulations! You know now how to create a URL redirect
9. Test that the redirection works
Three simple reasons Why emails Don’t Work explained!
Brought to you by the Unconverted leads conversion system.
No Opt-in Required
How Can You Turn MORE of Your New Opt-Ins Into Buyers?
Simple: Get more emails open; if you send out 100 emails & only 25 open & read the email what about the other 75 email recipients?
If you want to convert more subscribers to buyers then you need to understand the 3 reasons your email don’t work! (or only partially work)
The three main reasons why your emails don’t work are:
i.e. They don’t:
Click to learn about a campaign to convert more of your leads to buyers?
Reason #1: Do they or don’t they know me?
If they know, like & trust me they are more likely to open my email. (NOT Guaranteed)
They might not know me because:
Either way, they are predisposed to ignore emails from people they don’t know, forgot, don’t get much value from, don’t like or don’t trust. That means, you must make every effort to work on Reason 2: The emails don’t get opened & get them opened.
You can’t tackle Reason 3: They don’t take the desired action until you resolve Reason 2: Why my emails don’t get opened
You can’t visit a website or download a PDF; if you never opened the email.
Reason 2: Why my emails don’t get opened
How do I get them to open my emails?
To get them to open the email I need to understand the two most important elements of an email
Why?
The only 3 things an email recipient sees before (s)he decides to open it or NOT are:
We covered the “From line” already.
The next elements we need to examine is The Subject line & The first sentence of the email
The subject line must get their attention!
Examples
subject: biz-owner-name, a question about your online reviews
If you are a business owner who cares about his online reputation would an email with a subject line about your online reviews grab your attention?
If you’re over 55 with failing eyesight would this subject line grab your attention?
subject: Take this to improve your eyesight & slow down vision degeneration
Can you see how a powerful subject line will get the reader’s ATTENTION?
The next sub-element to fix from Reason 2: Why my emails don’t get opened is the “First sentence”
Example
Is this your bad Yelp review?
If your 55 or older I don’t need to tell you; your vision is fading fast but a new…
Can you see the power of the subject line & the first sentence working together to create curiosity in the reader mind?
Example
Subject: biz-owner-name, a question about your online reviews
First Sentence: Is this your bad Yelp review?
If you were the business owner would you open this email?
Reason #3: The reader does not take the desired action
After you improve your open rate; you need to work on getting the reader to take the desired action.
The rest of the content of the email has to be congruent with the subject line & first sentence.
The content must create curiosity & motivate the reader to take the desired outcome by promising them a result they want.
You can also use mechanisms like urgency & scarcity to motivate the click.
If we think about the subject line & first sentence in the online review example above & the content of the rest of the email sold you on the merits of a short video that educated you on how to respond to bad reviews & position you as a caring, professional business would you click the link & watch the video?
Now you know the three main reasons why your emails don’t work as well as they could:
Don’t spend more money on advertising until you improve your email open rates
Three things to think about:
If we don’t convert 20%+ in 5 days we’ll just run a different conversion campaign!
How many prospects do you get a week/month?
How many do you convert?
What do you do with the prospects that don’t buy? (Together we can convert them)
Here are “hints” to the strategies of the unconverted leads conversion took kit:
The 9 different conversion strategies used by elite marketers (most of which you’ve never thought of…) to convert your prospects to buying customers for years.
1. Strategy #1: The five Day Proven Marketing Campaign (a strategy that you can implement in 30 minutes or less because we do all the work!!) Note: This strategy alone will convert 10% – 20%+ of your prospects.
2. Strategy #2: This strategy involves pursuing and persuading this is the most commonly used strategy by experts to increase conversion.
3. Strategy #3: How to find “Rubies & Sapphires” in your prospect list this strategy involves giving your prospects other opportunities to give you their money over and over.
4. Strategy #4: This strategy involves competitor businesses (hint: let’s get them to give you money! Their hard earned $$$).
5. Strategy #5: This strategy involves related businesses (hint: it’s a two way valve designed to bring you in lots of increased profits $$$).
6. Strategy #6: How to find “gold” in your prospect list this strategy identifies three kinds of people that can gain you access to other lists directly or indirectly (most business owners don’t see this strategy).
7. Strategy #7: How to “search” your prospect list for platinum this strategy involves looking for people that have lists of customers we can access.
Bonus Methods to Get More Customers:
8. Strategy #8: This strategy involves Getting more buyers (hint: let’s get them to give you access to their list).
9. Strategy #9: Another strategy for getting you more buyers do want to get more customers and prospects?
Do you think we could implement 2 or 3 of these strategies to convert 20%+ your unconverted leads?
What if we took a few of the 9 conversion strategies and designed a systematic process for you to continually run against your prospects. You could run it 3 or 4 times a year; do you think that would increase your bottom line profits?
Find out more by sending an email to drew@marketingwizards.ca
Any business that’s been around for 5 years or more has Hidden Marketing Assets (HMA) buried within it; like:
You can use a special tool that does a profit diagnostic to uncover those hidden assets that you can later leverage using Proven Marketing Campaigns to increase cash flow or profits 25%, 40% or more in 60 days or less, guaranteed. A profit diagnostic should take less than 30 minutes to uncover the money.
Want a list of Hidden Marketing Assets (HMA) so you can find the money in your business?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)
You can look at certificates as a client paying referral program. They buy the gift certificates from you and they give them to family, friends, neighbors, work colleagues or employees.
Gift certificates negate customer acquisition cost except for the cost to print the certificates. 
Get More Customers
To get more customers all you have to do is create a gift certificate promotion that gets your current customers buying your certificates. To motivate them to buy; all you need to do is discount the certificates or offer a promotion like buy two get the third one for free etc.
Make your gift certificates visible to your prospects and customers; use signage, put display where they pay or wait. Plan promotions around holidays and events like birthdays or anniversaries etc.
High Probability Of Repeat Sales
If you understand life time value or know how many times the average customers buys from you; then you can easily figure out how much to discount the certificates to attract a new customer. Remember the more you discount the more certificates you will sell.
Upsell Gift Certificate
It’s a great strategy to upsell your new customer when they redeem their cerficate. Example 30 min chiropractor – upsell to 45 min for $20 more etc. So, when they call in to make an appointment to redeem their certificate be ready to upsell them at that moment.
Sell Your Gift Certificates To Businesses
A great way to get new customers is sell or give away gift certificates to companies. Certificates can be effective ways to engage employees and improve performance. Contact businesses that have many employees & offer to sell them your gift certificates at a reduced rate.
Here are some examples of how you can use certificates for employees
Gift Certificate Breakage
Between 15 and 30+ percent of certificates are never redeemed but you should always be prepared to redeem every gift certificate you sell or give away. This percentage varies depending on the quality of the certificate; the better the quality of the gift certificate the more likely it will be redeemed.
Remember track your responses and your redemption rates. You want them redeemed because of lifetime value & you want to track them so you know what type of certificate out-pulls the others.
Clearly gift certificates are a great marketing strategy to get more customers so I encourage you to get together with your staff & brainstorm a gift certificate promotion that suits your business.
Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)
