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Archives for get more leads

Six Critical Questions to Ask Before Doing ANY Sales Pitch

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The old adage “people buy with emotion & justify with logic” is very true in sales; that’s why you sell the benefits & not the features.

Get More Customers - Marketing WizardsA good example could be that a male buys a Porsche to get the attention of women and not the feature “this beast does 0-60 in 2.3 seconds” that he tells his buddies when he shows off his new sports car.

If people buy for emotional reasons you as a seller must help them reach the emotional level or the hot button that will compel them to take action.

Before you begin your sales pitch consider the following critical questions that could help you get your prospects to reach their emotional level.

Six Critical Questions to Ask Before Doing ANY Sales Pitch
1 Would I want to buy this?
2 Why would I want to buy this right now?
3 What are the main benefits my product or service offers?
4 How would this product or service improve my: life, family, business, future..
5 Why is my product or service better than my competitors?
6 What problems are my prospects left with if they don’t buy my product or service today?

If you can answer the seven critical questions about the products & services you sell; then, there’s no reason why YOU can’t help your prospects & customers reach their emotional buying level.

If you can get your prospects & customers reach their emotional buying level and you have:
• A proven sales cycle
• The ability to qualify your prospect correctly
• The sales training to use consultative selling to take your prospects through your sales process
• The courage to Ask for the sale
• A proven follow up process

Then there is no reason why you can’t be masterfully successful in sales.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

How To Repurpose Google Reviews To Get More Customers

Posted on by in Digital Marketing | Leave a comment

Repurposing your google reviews to get more prospects & customers is a great way to get more millage out of your reviews. You spent a lot of time, money & effort building your online brand so, you should capitalize or get greater leverage out of what you have rather than spending a lot of time & effort creating more content.  

Before you create more digital content you should get more out of the online content you have already; especially online reviews as they are so hard to accumulate.

To repurpose the reviews all you need is a little bit of knowledge, effort & know how.
Here are a few things you can do with your Google reviews
  • create a review powerpoint
  • create a review pdf
  • create a review video
  • etc…
You can start by finding your Google reviews online then copy them into Microsoft PowerPoint. Then save that PowerPoint as a pdf but; don’t forget to add the links to the Google review page so readers can easily verify the authenticity of the reviews. To wrap things up save the review PowerPoint as a video.

Example Review Powerpoint Click Image to View

 

Example Review Pdf

 

Example Review Video

Once you have repurposed your content into a PowerPoint, pdf & a video you just look for free hosting online to put them on.  

Example free sites ou can post your online reviews on:

Remember it’s easier to get more millage or leverage out of the content you have rather than creating new digital content. If you want more customers then repurpose your Google reviews so it’s easier for your prospects to find out how good you are so you can help them solve their problems.

You can create all kinds of videos to help increase your web footprint to help you get more prospects:

  • Talking head video
  • FAQ video
  • Interview style video
  • Awards video
  • How to video 
  • Reviews video
  • Case study video 
  • etc… 

 Let me know if you want to do a video campaign

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Use Strategic Alliances To Generate Leads & Sales Almost Instantly

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Use Strategic Alliances To Generate Leads & Sales Almost Instantly ImageSelling in today’s market is tough; an easier approach is to gain access to other companies’ prospects & customers.

Strategic Alliances Verses Spending Money On Marketing & Advertising

When you are spending money to generate leads you are dealing with a cold lead so you have to overcome their fear.

  • They fear the solution they are buying won’t work 100%
  • They fear you won’t honor your guarantee if there is a problem
  • They fear they will miss out on a superior solution if they buy yours
  • They fear they are spending too much on your product or service
  • They fear so many things they sit on the fence & do nothing

It’s one thing to have to deal with fear but; marketing & advertising is expensive, with no guarantee of an ANY return on investment (ROI).

You Know In Your Heart:

  • Your prospects & customers want you to be a commodity; they will price shop you
  • Customers are disloyal; they buy from you today & your competitors tomorrow
  • Your prospects & customers have many buying options available to them; they can easily be persuaded to buy from your competitors, complementary or related products & services so, why should they buy from you?

Here’s What You Do To Make Lots Of Sales Fast

To stay competitive you need to be constantly filling your sales funnel with hot prospects that don’t cost you an arm & a leg to acquire.

Strategic alliances are a better alternative to spending loads of money on marketing & advertising, because; it gives you access to prospects & buyers that another company already spent the money to acquire.

  • Because your strategic alliance partner is trusted this gives you instant credibility & trust with their prospects & customers
  • Because you’re not spending money to acquire the new customers you can create a great offer for your strategic alliances partners list.

It’s added money in the bank if you get an endorsement or an introduction from your strategic alliance partner for your offer.

If you work on setting up multiple strategic alliances you can get access to prospects that is limitless.

Grow Your Profits By Selling Relegated Products
Another benefit of strategic alliances is selling complementary & related products & services to your prospects & customers. Then keeping 50%+ of the profits without spending a dime on product development, storage, or delivery; it’s like free money straight to your bottom line.

This is a powerful money making strategy once you understand; you’re not limited to your own companies products & services.

If your business offers a quality product or service & a great guarantee that you stand behind, then; you should doing strategic alliances.

Once you understand how to approach, set-up, track, tweak, roll out & improve strategic alliances; you, can easily put one together in a couple of weeks or less.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Want A 25%+ Increase In Bottom Line Profits Without Spending A Dime?

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If you want a 25%+ increase in bottom line profits without spending a dime then you need to optimize the revenue generating processes in your sales funnel.

Optimize Your Sales Funnel
If you want to have significant increase in bottom line profits for today, tomorrow, next month & next year; without spending more money on marketing & advertising. Then you need to optimize your sales funnel.

Think about it; your already doing revenue generating processes successfully:

1 Your generating leads
2 Your converting some of those leads into customers
3 Your selling other products & services to those satisfied customers over time

Why not optimize what your already doing for greater results.

Example
would you like to see a 10%+ increase in your:

  • Lead generation
  • Conversion rate
  • The number of times they repurchase from you

If you optimize three processes by a mere 10% that’s 33% total increase; that’s geometric growth.

The Power Of Optimization ImageWhat other areas of your sales funnel could you optimize?

Five Steps to Optimize Your Sales Funnel

Step 1: Optimize your lead generation
Solution: Break down the lead generation process to steps then begin improving them for greater results
Example: Ads – Switch from institutional advertising to direct response advertising & if you want to add jet fuel then add bonuses & risk reversal

Step 2: Collect contact information from your prospects
Solution: Offer something in trade for their contact information so you can follow up with the unconverted leads. You already spent the money to get these prospects so you should try & convert as many as you can into first time buyers.
Example: “The Seven Things You Need To Know Before Hiring a Landscaper”

Step 3: Optimize our conversion rate
Solution: Break down your conversion process into steps then fine tune them or add missing steps or test new steps. Gauge results until you find the right new combination or combination of improvements.

Step 4: Optimize for greater margins at the POS
Solution: Upsell, cross-sell, or down-sell. Also train your staff to listen to trigger words so they can recommend other items that will increase the margin at the POS.

Step 5: Optimize the follow up process or build a new one
Solution: Create 7 step follow up system
If building a new follow up process start off with 7 to 10 solid reasons to communicate to your prospects. If you are getting a decent ROI then add another 7 to 10 solid reasons to continue to communicate with them. Try to automate the process as much as you can.

If you have a follow up process in place already then analyze your results. Look where response is low & either test different elements of that communication or try a different approach.

Each contact should be moving them closer to doing business with you.

If you optimize your sales funnel then applying allowable cost per lead could really add significant profits to your bottom line.

So if you want a 25%+ increase in bottom line profits without spending a dime then put the effort in to optimize your sales funnel.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

 

Want More Leads? Consider Allowable Cost Per Lead

Posted on by in Business Building | Leave a comment

How much do you invest to get new prospects into your sales funnel?

When it comes to lead generation stop thinking in terms of:
• marketing budget
• advertising budget
• or a sales budget
& start thinking in terms of allowable cost
• per lead,
• per sale
• or per transaction

Seriously Consider Allowable Cost Per Lead ImageIf you know the average life time value (LTV) of your clients you can invest a whole lot more money acquiring new prospects.

Simple Example
Instead of telling your marketing manager he has $8,000 month to advertise; tell him you will spend up to $20 for a prospect or $85 for a sale & (s)he can bring you all the sales they can.

If you apply allowable cost per lead to your lead generation efforts then you add significant profits to your bottom line; especially if you added risk reversal & bonuses.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Want more customers? Then Optimize Your Classified Ads

Posted on by in Business Building | Leave a comment

Most local Businesses running institutional advertising ads that don’t get much response.

If a business runs ads & wants greater results; all they a have to do is start running direct response ads.

classified ad blog post imageDefinition of Institutional advertising
Institutional advertising is aimed at creating a brand, building reputation, or
promoting an idea; it’s not a sales promotion. It has a one size fits all marketing message and it’s focused on the advertiser not the prospect.

Definition of Direct Response Marketing
Direct response advertising when deployed correctly, grabs the readers
attention, draws them into the ad copy & triggers an emotional response. It also
contains a call to action, compelling the prospect to do something specific.

Needless to say a hot prospect is more apt to respond to a direct response ad that gets their attention then promises to solve their problem over an institutional ad running a logo any day of the week.

How Much Does It Cost To Run An Ad?
When you run an ad it costs you the same no matter what the result; even if you get no calls, 10 calls, 100+ calls etc. If you want to get a greater response then start running ads offering solutions your prospects wants & needs.

Three Steps To A Successful Ad Campaign
1 The first thing you want to establish is ad tracking & measuring; so you analyze the results. You need to know what each ads response rate is so, you can determine the ROI.

2 The second thing you want to establish is a baseline; this is your best working, responsive ad that you run & want to improve upon.

3 The third thing you want to do is improve upon the baseline ad; you test one element of the ad at a time.

You need to understand running an ad is a process & as a process it can be measured, quantified, compared, & that process can be improved.

Note: There are ways to test ads without running them in expensive newspapers or magazines.

Tip: Given that the headline is the most powerful element of an ad as it is the attention getter & 90%+ of the ads pulling power; you’ll want to test that first.

Here is a short list of ad elements you can test for an ad?

  1. Headline
  2. Subhead
  3. The proposition
  4. The call-to-action
  5. The price
  6. Could add risk reversal
  7. Could add bonuses
  8. Change the image if it has one
  9. Could test packaging

Ad Packaging Example
If you’re selling 1 item try something 5 items at once. Add bonuses to induce purchase

Something to think about
One ad can out pull another but do the prospects it pulls convert better?

If a prospect responds to your ad go to the effort to capture their contact information; so, you can follow-up with a call or an email as it can double or triple the yield.

Once you are comfortable testing your ads then you can work on improving your conversion rate.

If you stop making marketing mistakes like running weak or ineffective ads you will multiply your results.

If you want some help 

  • Tracking your ads
  • Improving your ads for greater response
  • Optimizing your conversation

Then shoot me an email & we can work something out

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)