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Archives for June 2015

Don’t Let Commoditization Of Products And Services Steal Your Profits

Posted on by in Business Building | Leave a comment

 Don’t Let Commoditization Of Products And Services Steal Your Profits

Every day someone in your local area or the world is trying to reduce your bottom line profits by turning your products and services into a commodity.

Three Evil Forces Set On Reducing Your Bottom Line Profits 

Force One: Your direct competitors : they price cut

Force Two: Your indirect competitors : they offer cheap alternatives

Force Three: Your Prospects & Customers : they want you to reduce your price

The best & only way to prevent your business from being marginalized so you can maximize profits is to: 

  • Differentiate yourself 
  • Educate your market 
  • Be preemptive 
  • Be proprietary 
  • Regularly keep in touch with your prospects & customers 

How To Explode Your Profits 

Once you’ve stopped commoditization your plan should be to explode profits 

Step 1: Optimize all the advertising, sales & marketing that you are doing to maximize results 

Step 2: Find superior access vehicles to buyers using joint ventures, strategic alliances, or endorsements. 

Business Plan To Stay On Top

Follow the simple plan laid out above to reduce or stop your products and services from being turned into a commodity then explode your profits with joint ventures.

Let me know if you want me to help you create a joint venture, strategic alliances, or endorsements.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

How To Repurpose Google Reviews To Get More Customers

Posted on by in Digital Marketing | Leave a comment

Repurposing your google reviews to get more prospects & customers is a great way to get more millage out of your reviews. You spent a lot of time, money & effort building your online brand so, you should capitalize or get greater leverage out of what you have rather than spending a lot of time & effort creating more content.  

Before you create more digital content you should get more out of the online content you have already; especially online reviews as they are so hard to accumulate.

To repurpose the reviews all you need is a little bit of knowledge, effort & know how.
Here are a few things you can do with your Google reviews
  • create a review powerpoint
  • create a review pdf
  • create a review video
  • etc…
You can start by finding your Google reviews online then copy them into Microsoft PowerPoint. Then save that PowerPoint as a pdf but; don’t forget to add the links to the Google review page so readers can easily verify the authenticity of the reviews. To wrap things up save the review PowerPoint as a video.

Example Review Powerpoint Click Image to View

 

Example Review Pdf

 

Example Review Video

Once you have repurposed your content into a PowerPoint, pdf & a video you just look for free hosting online to put them on.  

Example free sites ou can post your online reviews on:

Remember it’s easier to get more millage or leverage out of the content you have rather than creating new digital content. If you want more customers then repurpose your Google reviews so it’s easier for your prospects to find out how good you are so you can help them solve their problems.

You can create all kinds of videos to help increase your web footprint to help you get more prospects:

  • Talking head video
  • FAQ video
  • Interview style video
  • Awards video
  • How to video 
  • Reviews video
  • Case study video 
  • etc… 

 Let me know if you want to do a video campaign

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)