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Business Building

Get The Prospect Conversion Took Kit

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prospect conversion tool kit

Do You Have Unconverted Leads?
Want To Convert 20%+ Of Them This Week?
Get The Prospect Conversion Took Kit

If we don’t convert 20%+ in 5 days we’ll just run a different conversion campaign!

How many prospects do you get a week/month?
How many do you convert?
What do you do with the prospects that don’t buy? (Together we can convert them)

Here are “hints” to the strategies of the unconverted leads conversion took kit:

The 9 different conversion strategies used by elite marketers (most of which you’ve never thought of…) to convert your prospects to buying customers for years.
1. Strategy #1: The five Day Proven Marketing Campaign (a strategy that you can implement in 30 minutes or less because we do all the work!!) Note: This strategy alone will convert 10% – 20%+ of your prospects.
2. Strategy #2: This strategy involves pursuing and persuading this is the most commonly used strategy by experts to increase conversion.
3. Strategy #3: How to find “Rubies & Sapphires” in your prospect list this strategy involves giving your prospects other opportunities to give you their money over and over.
4. Strategy #4: This strategy involves competitor businesses (hint: let’s get them to give you money! Their hard earned $$$).
5. Strategy #5: This strategy involves related businesses (hint: it’s a two way valve designed to bring you in lots of increased profits $$$).
6. Strategy #6: How to find “gold” in your prospect list this strategy identifies three kinds of people that can gain you access to other lists directly or indirectly (most business owners don’t see this strategy).
7. Strategy #7: How to “search” your prospect list for platinum this strategy involves looking for people that have lists of customers we can access.

Bonus Methods to Get More Customers:
8. Strategy #8: This strategy involves Getting more buyers (hint: let’s get them to give you access to their list).
9. Strategy #9: Another strategy for getting you more buyers do want to get more customers and prospects?

Do you think we could implement 2 or 3 of these strategies to convert 20%+ your unconverted leads?

What if we took a few of the 9 conversion strategies and designed a systematic process for you to continually run against your prospects. You could run it 3 or 4 times a year; do you think that would increase your bottom line profits?

 

Find out more by sending an email to drew@marketingwizards.ca

Use Asset Marketing To Find Money In Your Business

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You can use asset marketing to find money in your business

Use Asset Marketing To Find Money In Your Business-imageAny business that’s been around for 5 years or more has Hidden Marketing Assets (HMA) buried within it; like:

  • Untapped opportunities,
  • Overlooked assets,
  • Under-performing activities,
  • Undervalued relationships,
  • Unrecognized relationships,
  • Unrecognized correlations meaning:
    • People who buy this will buy that
    • People who bought this are rich so they live in rich neighborhoods
    • Logical connections; money connections

 

You can use a special tool that does a profit diagnostic to uncover those hidden assets that you can later leverage using Proven Marketing Campaigns to increase cash flow or profits 25%, 40% or more in 60 days or less, guaranteed. A profit diagnostic should take less than 30 minutes to uncover the money.

 

Want a list of Hidden Marketing Assets (HMA) so you can find the money in your business?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Six Critical Questions to Ask Before Doing ANY Sales Pitch

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The old adage “people buy with emotion & justify with logic” is very true in sales; that’s why you sell the benefits & not the features.

Get More Customers - Marketing WizardsA good example could be that a male buys a Porsche to get the attention of women and not the feature “this beast does 0-60 in 2.3 seconds” that he tells his buddies when he shows off his new sports car.

If people buy for emotional reasons you as a seller must help them reach the emotional level or the hot button that will compel them to take action.

Before you begin your sales pitch consider the following critical questions that could help you get your prospects to reach their emotional level.

Six Critical Questions to Ask Before Doing ANY Sales Pitch
1 Would I want to buy this?
2 Why would I want to buy this right now?
3 What are the main benefits my product or service offers?
4 How would this product or service improve my: life, family, business, future..
5 Why is my product or service better than my competitors?
6 What problems are my prospects left with if they don’t buy my product or service today?

If you can answer the seven critical questions about the products & services you sell; then, there’s no reason why YOU can’t help your prospects & customers reach their emotional buying level.

If you can get your prospects & customers reach their emotional buying level and you have:
• A proven sales cycle
• The ability to qualify your prospect correctly
• The sales training to use consultative selling to take your prospects through your sales process
• The courage to Ask for the sale
• A proven follow up process

Then there is no reason why you can’t be masterfully successful in sales.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Don’t Let Commoditization Of Products And Services Steal Your Profits

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 Don’t Let Commoditization Of Products And Services Steal Your Profits

Every day someone in your local area or the world is trying to reduce your bottom line profits by turning your products and services into a commodity.

Three Evil Forces Set On Reducing Your Bottom Line Profits 

Force One: Your direct competitors : they price cut

Force Two: Your indirect competitors : they offer cheap alternatives

Force Three: Your Prospects & Customers : they want you to reduce your price

The best & only way to prevent your business from being marginalized so you can maximize profits is to: 

  • Differentiate yourself 
  • Educate your market 
  • Be preemptive 
  • Be proprietary 
  • Regularly keep in touch with your prospects & customers 

How To Explode Your Profits 

Once you’ve stopped commoditization your plan should be to explode profits 

Step 1: Optimize all the advertising, sales & marketing that you are doing to maximize results 

Step 2: Find superior access vehicles to buyers using joint ventures, strategic alliances, or endorsements. 

Business Plan To Stay On Top

Follow the simple plan laid out above to reduce or stop your products and services from being turned into a commodity then explode your profits with joint ventures.

Let me know if you want me to help you create a joint venture, strategic alliances, or endorsements.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Convert More Prospects By Setting The Market’s Buying Criteria

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Want a great preemptive strategy to make your competitors look weak & ineffective & position yourself as the only obvious choice?

Convert More Prospects By Setting The Market’s Buying Criteria ImageThen learn to set your market’s buying criteria.

The idea is simple enough, you:

  • Draw the prospect in with a powerful headline offering something that they want to know
  • You educate the prospect with industry information that is important to them
  • You use the industry data to frighten them a little
  • You highlight weaknesses or flaws in your competitors offering or what they are not offering
  • You tailor the industry data to position you as the obvious choice
  • You give them a great reason, incentive for them to contact you
  • Use a strong call to action to motivate them to taking the next step

Working Example
When our prospects call or talk to a carpet technician they say something like:
“Can I tell you the 7 things you need to know before you get your carpet cleaned”
1. you want to make sure the technician have the Carpet Cleaning Repair Installation Certification (IICRC) as it helps to immediately identify the cleaning, restoration and how to properly inspect a carpet the right way
2. You want to look out for a legitimate professional; confirm that the company carries liability insurance. Insurance protects you if your carpet or anything else is damaged.
3. Know that the Environmental Protection Agency (EPA) has stated that dangerous pollutants found in your rugs, furnishings, and carpet can result in a number of health problems from common colds to more severe conditions in the lungs and bloodstream. Be especially weary if you have a pet or a small child?
4. Watch out for bait & switch; nobody can show up & clean a carpet for $19. When we quote you a price that’s the price.
5. Ensure the company will be around if you find a problem as many carpet cleaners are part-time or two guys in a truck, here today gone tomorrow. We started doing business in 1955.
6. Anyone booking a minimum of 2 rooms will get a large furnishing cleaned for free.
7. Call ABC Carpet Cleaning at (604) 929-1234 to get your carpets professionally cleaned today.

John Smith recently wrote on Yelp:
“I called ABC Carpet Cleaning because of the great reviews I read online & was not disappointed. Bob did a fantastic job on the carpet in my basement; all the traffic stains were gone, as well as a few spots. My carpet looked like new.”

Our carpet cleaning technicians are ready to work hard for you. Call (604) 929-1234 to get your carpets professionally cleaned so you can breathe healthy, clean air again.

—— End Working Example

As you can see by setting your markets buying criteria you position yourself as the obvious solution to your prospects wants & needs.

If you need help setting your market’s buying criteria shoot me an email.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Use Strategic Alliances To Generate Leads & Sales Almost Instantly

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Use Strategic Alliances To Generate Leads & Sales Almost Instantly ImageSelling in today’s market is tough; an easier approach is to gain access to other companies’ prospects & customers.

Strategic Alliances Verses Spending Money On Marketing & Advertising

When you are spending money to generate leads you are dealing with a cold lead so you have to overcome their fear.

  • They fear the solution they are buying won’t work 100%
  • They fear you won’t honor your guarantee if there is a problem
  • They fear they will miss out on a superior solution if they buy yours
  • They fear they are spending too much on your product or service
  • They fear so many things they sit on the fence & do nothing

It’s one thing to have to deal with fear but; marketing & advertising is expensive, with no guarantee of an ANY return on investment (ROI).

You Know In Your Heart:

  • Your prospects & customers want you to be a commodity; they will price shop you
  • Customers are disloyal; they buy from you today & your competitors tomorrow
  • Your prospects & customers have many buying options available to them; they can easily be persuaded to buy from your competitors, complementary or related products & services so, why should they buy from you?

Here’s What You Do To Make Lots Of Sales Fast

To stay competitive you need to be constantly filling your sales funnel with hot prospects that don’t cost you an arm & a leg to acquire.

Strategic alliances are a better alternative to spending loads of money on marketing & advertising, because; it gives you access to prospects & buyers that another company already spent the money to acquire.

  • Because your strategic alliance partner is trusted this gives you instant credibility & trust with their prospects & customers
  • Because you’re not spending money to acquire the new customers you can create a great offer for your strategic alliances partners list.

It’s added money in the bank if you get an endorsement or an introduction from your strategic alliance partner for your offer.

If you work on setting up multiple strategic alliances you can get access to prospects that is limitless.

Grow Your Profits By Selling Relegated Products
Another benefit of strategic alliances is selling complementary & related products & services to your prospects & customers. Then keeping 50%+ of the profits without spending a dime on product development, storage, or delivery; it’s like free money straight to your bottom line.

This is a powerful money making strategy once you understand; you’re not limited to your own companies products & services.

If your business offers a quality product or service & a great guarantee that you stand behind, then; you should doing strategic alliances.

Once you understand how to approach, set-up, track, tweak, roll out & improve strategic alliances; you, can easily put one together in a couple of weeks or less.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Want A 25%+ Increase In Bottom Line Profits Without Spending A Dime?

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If you want a 25%+ increase in bottom line profits without spending a dime then you need to optimize the revenue generating processes in your sales funnel.

Optimize Your Sales Funnel
If you want to have significant increase in bottom line profits for today, tomorrow, next month & next year; without spending more money on marketing & advertising. Then you need to optimize your sales funnel.

Think about it; your already doing revenue generating processes successfully:

1 Your generating leads
2 Your converting some of those leads into customers
3 Your selling other products & services to those satisfied customers over time

Why not optimize what your already doing for greater results.

Example
would you like to see a 10%+ increase in your:

  • Lead generation
  • Conversion rate
  • The number of times they repurchase from you

If you optimize three processes by a mere 10% that’s 33% total increase; that’s geometric growth.

The Power Of Optimization ImageWhat other areas of your sales funnel could you optimize?

Five Steps to Optimize Your Sales Funnel

Step 1: Optimize your lead generation
Solution: Break down the lead generation process to steps then begin improving them for greater results
Example: Ads – Switch from institutional advertising to direct response advertising & if you want to add jet fuel then add bonuses & risk reversal

Step 2: Collect contact information from your prospects
Solution: Offer something in trade for their contact information so you can follow up with the unconverted leads. You already spent the money to get these prospects so you should try & convert as many as you can into first time buyers.
Example: “The Seven Things You Need To Know Before Hiring a Landscaper”

Step 3: Optimize our conversion rate
Solution: Break down your conversion process into steps then fine tune them or add missing steps or test new steps. Gauge results until you find the right new combination or combination of improvements.

Step 4: Optimize for greater margins at the POS
Solution: Upsell, cross-sell, or down-sell. Also train your staff to listen to trigger words so they can recommend other items that will increase the margin at the POS.

Step 5: Optimize the follow up process or build a new one
Solution: Create 7 step follow up system
If building a new follow up process start off with 7 to 10 solid reasons to communicate to your prospects. If you are getting a decent ROI then add another 7 to 10 solid reasons to continue to communicate with them. Try to automate the process as much as you can.

If you have a follow up process in place already then analyze your results. Look where response is low & either test different elements of that communication or try a different approach.

Each contact should be moving them closer to doing business with you.

If you optimize your sales funnel then applying allowable cost per lead could really add significant profits to your bottom line.

So if you want a 25%+ increase in bottom line profits without spending a dime then put the effort in to optimize your sales funnel.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

 

Want More Leads? Consider Allowable Cost Per Lead

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How much do you invest to get new prospects into your sales funnel?

When it comes to lead generation stop thinking in terms of:
• marketing budget
• advertising budget
• or a sales budget
& start thinking in terms of allowable cost
• per lead,
• per sale
• or per transaction

Seriously Consider Allowable Cost Per Lead ImageIf you know the average life time value (LTV) of your clients you can invest a whole lot more money acquiring new prospects.

Simple Example
Instead of telling your marketing manager he has $8,000 month to advertise; tell him you will spend up to $20 for a prospect or $85 for a sale & (s)he can bring you all the sales they can.

If you apply allowable cost per lead to your lead generation efforts then you add significant profits to your bottom line; especially if you added risk reversal & bonuses.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

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