Want easy profits? Then run a Past Customer Reactivation campaign!
Don’t make the mistake of neglecting your “inactive” customer lists
Easier to sell to current customers than go out and find new customers:
“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%” – Marketing Metrics.
Do you agree or do you like wasting money? 
Let’s reactivate some of your lost customers so they can repeat-buy from you!
Lost Customer Activation is not for you if:
• Not been in business for at least five years
• Don’t have customer list of at least 1,000+
• Don’t have high profit product/service to sell
• Don’t stand behind your guarantee
Why Past Customer Reactivation a great marketing strategy:
• Inexpensive to run
• Targeting hot leads
• Trust was already established
Selling current customers is more profitable than seeking new customers
“Customer profitability tends to increase over the life of a retained customer” In other words, they buy more as their trust increases.
A two percent increase in customer retention has the same effect as decreasing costs by 10 percent.
Does that interest you?
Does Past Customer Reactivation sound expensive?
You can reallocate some of you marketing & advertising dollars to customer reactivation. (Get more bang for your buck!)
Past Customer Reactivation Is A No-Brainer!
The longer you keep your customers the more profitable they’re going to become because cost acquisition is out, marketing costs are out, you already set them up in your system so; as they buy more from you their life time value (LTV) increases.
You also get the intangibles:
• Get referrals (word of mouth marketing)
• They love doing business with you
• They post in social media
• They post 5 star reviews
My proven customer reactivation solutions are designed to leverage your existing customer file through:
• Email
• Phone
• Website Contact forms
• Facebook email
• Direct mail channels
• Via Any & all means possible…
Each PCR campaign contact plan is customized & tailored for the business taking into consideration:
• How you regularly contact your customers
• Where they congregate
• Current costs of various means to contact them
Anyone can contact a list & get 1% to 2% conversion but with emotional triggers combined with buying triggers you can expect a much higher conversion rate, usually upwards or 20%+
Obviously I can’t guarantee a particular conversion rate as I don’t know the relationship you had with you past customers and, I can’t foresee how good or great your offer to reactivate them will be.
I can guarantee:
1. Results with me will be much better than if you did it alone
2. I only get paid out of the profits
The secret is to apply a proven letter with a proven roll out strategy.
My Responsibilities include helping you:
• Segment your list
• Survey portion of your past & current customers (optional)
• Pick the right offer for the list
• Increase the perceived value of the offer without increasing cost
• Create a customized message from one of my current proven working marketing campaigns
• Test our marketing message (pick the winner)
• Roll out the successful test marketing message to full list as long as ROI is profitable
• Set up JV partners so you can take that offer to get you new customers (optional)
I never have direct access to your list unless you want me to. I just need to know the kind of meta data you keep so we can segment list and match right message to right market.
My suite of tools will reignite your dormant customers into active buyers. And the best part is, you only pay for performance.
Please contact me today to set up a short 15 minute to 20 minute phone or in person chat; on how my Past/Lost Customer Reactivation Solution can increase your practices or businesses revenue.
PS Best way for PCR campaign to work is if you know your numbers
If you know these numbers then reactivating a customer can be very profitable.
The Big Picture:
How much is the average customer spend with you?
ie $350
In the course of a year how many times does a customer buy from you?
ie Two times
How many years on average do they spend with you?
ie 3 years
Example $350 * 2 = $700.00
We times that number by the number of years they stay with us:
ie $700 * 3 = $2,100.00
Is it worth reactivating a customer?
(please do your numbers)
Tip: Exponential growth can be obtained by increasing small amounts on the processes that feed the numbers above!
Past Customer Reactivation Numbers for Best Results.
You need to know:
1 Size of your list
2 Dates last purchased
3 Profit in a high margin offer
4 delivery cost
I’ve given you enough information so that you can run your own PCR campaign but here’s the kicker, if you run it alone you might get a 2% or 3% conversion but; if you run it with me you could get 10%, 15%, 20%+
Do the math then Decide what’s best for your business.
If you want to run a past customer reactivation campaign or have any questions related to activating lost clients; click here to contact Drew