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Want A 25%+ Increase In Bottom Line Profits Without Spending A Dime?

 

If you want a 25%+ increase in bottom line profits without spending a dime then you need to optimize the revenue generating processes in your sales funnel.

Optimize Your Sales Funnel
If you want to have significant increase in bottom line profits for today, tomorrow, next month & next year; without spending more money on marketing & advertising. Then you need to optimize your sales funnel.

Think about it; your already doing revenue generating processes successfully:

1 Your generating leads
2 Your converting some of those leads into customers
3 Your selling other products & services to those satisfied customers over time

Why not optimize what your already doing for greater results.

Example
would you like to see a 10%+ increase in your:

  • Lead generation
  • Conversion rate
  • The number of times they repurchase from you

If you optimize three processes by a mere 10% that’s 33% total increase; that’s geometric growth.

The Power Of Optimization ImageWhat other areas of your sales funnel could you optimize?

Five Steps to Optimize Your Sales Funnel

Step 1: Optimize your lead generation
Solution: Break down the lead generation process to steps then begin improving them for greater results
Example: Ads – Switch from institutional advertising to direct response advertising & if you want to add jet fuel then add bonuses & risk reversal

Step 2: Collect contact information from your prospects
Solution: Offer something in trade for their contact information so you can follow up with the unconverted leads. You already spent the money to get these prospects so you should try & convert as many as you can into first time buyers.
Example:The Seven Things You Need To Know Before Hiring a Landscaper

Step 3: Optimize our conversion rate
Solution: Break down your conversion process into steps then fine tune them or add missing steps or test new steps. Gauge results until you find the right new combination or combination of improvements.

Step 4: Optimize for greater margins at the POS
Solution: Upsell, cross-sell, or down-sell. Also train your staff to listen to trigger words so they can recommend other items that will increase the margin at the POS.

Step 5: Optimize the follow up process or build a new one
Solution: Create 7 step follow up system
If building a new follow up process start off with 7 to 10 solid reasons to communicate to your prospects. If you are getting a decent ROI then add another 7 to 10 solid reasons to continue to communicate with them. Try to automate the process as much as you can.

If you have a follow up process in place already then analyze your results. Look where response is low & either test different elements of that communication or try a different approach.

Each contact should be moving them closer to doing business with you.

If you optimize your sales funnel then applying allowable cost per lead could really add significant profits to your bottom line.

So if you want a 25%+ increase in bottom line profits without spending a dime then put the effort in to optimize your sales funnel.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

 

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