Lost Customer Reactivation Specialist Seeks New Clients
Your customer list can be a hidden marketing asset that YOU can leverage to get instant profits
DO THE MATH: YOU could SELL 20 customers OUT of EVERY 100 customers with the right marketing piece
Don’t make the mistake of neglecting your “inactive” customer lists
It’s easier to sell to current customers than go out and find new customers:
“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.
Does that make sense?
Let’s reactivate lots of your lost customers so they can repeat-buy from you!
Do you like the idea of selling to a past customer? – YES! – Keep reading.
Do you like repeat sales?
Successful Lost Customer Activation is not for you if :
• You Don’t currently spend money on advertising
• You’ve Not been in business for at least 3+ years
• You Don’t have customer list of at least 1,000+
• You Don’t have high profit product/service to sell
– if you have a low profit product with big list that can work
• You Don’t stand behind your guarantee 100%
Why Lost Customer Reactivation a great marketing strategy:
• Inexpensive to run
• Targeting hot leads
• Trust was already established
• They are easy to reactivate if you have the tested marketing material
Selling current customers is more profitable than seeking new customers
“Customer profitability tends to increase over the life of a retained customer” In other words, they buy more as their trust increases.
“A two percent increase in customer retention has the same effect as decreasing costs by 10 percent”
Does what you’ve read up to this point make sense?
If Lost Customer Reactivation sounds expensive, it’s Not. Ask me how!
Lost Customer Reactivation Is A No Brainer! Here’s Why:
The longer you keep your customers the more profitable they’re going to become
because:
• Cost acquisition is out
• Marketing costs are out
• You already set them up in your system
• So as they buy more from you their life time value increases
You also get the intangibles once a customer is reactivated & they’re happy:
• They give referrals (word of mouth marketing)
• They Love doing repeat business with you
• They post in social media about you
• They post 5 star reviews on Yelp & other review sites about you
My proven customer reactivation solution is designed to leverage your existing customer list through various means: It can be done via:
• Email
• Phone
• Website Contact forms
• Facebook email
• Direct mail charnels (postcard, letter etc.)
• Via Any & all means possible… (we keep contacting them as long as ROI is viable)
If possible we start with free contact methods then move to paid contact methods using a self-funded campaign
Each reactivation campaign contact plan is customized & tailored for the business taking into consideration:
• How you regularly contact your customers
• What various contact information you have on them
• Where they congregate (if viable, depends on the business)
• Evaluate the current costs of the various means to contact them
Anyone can run a reactivation campaign as all they have to do is contact their list.
The Secret is to have a proven marketing campaign which contains
• A roll out plan
• A testing plan
• A proven marketing piece
• A follow up system
Most business owners going alone will usually get 1% – 2% conversion rate
You want more than 2% conversion rate, right?
Well; if you used my proven template that contains emotional triggers combined with the right buying triggers you could expect a much higher conversion rate.
I can’t guarantee a particular conversion rate as I don’t know
• The relationship you had with you past customers
• I can’t foresee your reactivation offer
• The reason they left or stopped doing business with you initially
But; I can guarantee:
1. Results with me will be much higher than if you did it alone
2. I do most if not all of the work
3. I only get paid out of the profits once the money is in your bank account
You don’t want to blast your entire dead list with untested message, do you?
– that is a sure fire way to keep your dead list; DEAD!
My Responsibilities include helping you:
• Segment your list
• Survey portion of your past & current customers
• Pick the right offer for the list
• Increase the perceived value of the offer without increasing cost
• Create a customized message from my current proven working templates
• Test the mailing (pick the winner)
• Roll out the successful test message to full segmented list
• Repeat process through other list segments as long as ROI is profitable
Bonuses You Get For Working With Me
• Setup JV partners so you can sell your products or services to their list (optional)
• Show you another proven $$$ maker campaign that you can run on your active list (optional)
• Help position you online as the market leader in your industry
You will have complete control of the marketing strategy, the marketing piece & the money all I need is collaborative control to maximize the value for your customers & maximize the profits for you.
I will never have direct access to your list unless you want me to. I just need to know the kind of meta data you keep so we can segment list and match right message with right offer to the right market.
My suite of tools will reignite your dormant customers into active buyers. And the best part is, you only pay for performance.
Please contact me today; Click Here to set up a short 15 minute to 20 minute phone or an in person chat; on how my Lost Customer Reactivation Solution can increase your practices or businesses revenue.
Let me be your Lost Customer Reactivation Action taker.
Warm Regards,
Andrew
PS How much money are you leaving on the table? (know your numbers)
If you know these numbers then reactivating a lost customer makes sense.
The Big Picture:
How much does the average customer spend with you?
ie $350
In the course of a year how many times does a customer buy from you?
ie Two times
Example $350 * 2 sales/year = $700 year
– a customer is worth $700.00 a year to your business
How many years on average do they stay with you?
ie 3 years
Determine the Life Time Value (LTV)
Example: $700 year * 3 years = $2100 LTV
Is knowing the LTV of your customer is $2,100.00 does it make sense to reactivate them?
(please take 1 minute to do your numbers)
Tip: Want to earn more profits? (then work on Exponential growth)
Exponential growth can be obtained by making small increases on your business processes that create each of the numbers above! (Ask me how!)
I’ve given you enough information so that you can run your own LCR campaign but here’s the kicker, if you run it alone you might get a 2% or even a 3% conversion but; if you run it with me you could get 10%, 15%, 20%+
Do the math then Decide what’s best for your business.
Let me be your Lost Customer Reactivation Action taker Click Here to set up a short chat