fbpx

Archives for May 2015

Get More Customers On Youtube Or Get More Clients Using Video Marketing

Posted on by in Digital Marketing | Leave a comment

Create YouTube Business videos

Mr(s) Local business owner,

Here are some compelling reasons why you should be using videos in your search engine marketing (SEM) strategy.

Why Video Is An Ideal Marketing Tool
Google & YouTube are two of the biggest search engines on the internet.

Your prospects & customers search on YouTube & Google every day.

YouTube business videos not only get found on YouTube but; they get displayed on Google local search results.

Local Plumber Example
Click 24 Hour Emergency Plumber Jonesboro to see the results on Google
Youtube Video Example Image

 

As seen on Google local search

Some video stats you need to know:
70% of marketing professionals report that video converts better than any other medium. ~ MarketingProfs

The average Internet user spends 88% more time on a website with video. ~ Mist Media

64% of consumers are more likely to buy a product after watching a video about it. ~ comScore

Using video on landing pages can increase conversion by 80% ~ Unbounce

59% of viewers will watch a video to completion that is less than one minute. ~ Wistia

If your business is not using video then your leaving money on the table.

If you are interested in creating a Video Strategy for your business, contact drew the Video Marketing Expert

Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Convert More Prospects By Setting The Market’s Buying Criteria

Posted on by in Business Building | Leave a comment

Want a great preemptive strategy to make your competitors look weak & ineffective & position yourself as the only obvious choice?

Convert More Prospects By Setting The Market’s Buying Criteria ImageThen learn to set your market’s buying criteria.

The idea is simple enough, you:

  • Draw the prospect in with a powerful headline offering something that they want to know
  • You educate the prospect with industry information that is important to them
  • You use the industry data to frighten them a little
  • You highlight weaknesses or flaws in your competitors offering or what they are not offering
  • You tailor the industry data to position you as the obvious choice
  • You give them a great reason, incentive for them to contact you
  • Use a strong call to action to motivate them to taking the next step

Working Example
When our prospects call or talk to a carpet technician they say something like:
“Can I tell you the 7 things you need to know before you get your carpet cleaned”
1. you want to make sure the technician have the Carpet Cleaning Repair Installation Certification (IICRC) as it helps to immediately identify the cleaning, restoration and how to properly inspect a carpet the right way
2. You want to look out for a legitimate professional; confirm that the company carries liability insurance. Insurance protects you if your carpet or anything else is damaged.
3. Know that the Environmental Protection Agency (EPA) has stated that dangerous pollutants found in your rugs, furnishings, and carpet can result in a number of health problems from common colds to more severe conditions in the lungs and bloodstream. Be especially weary if you have a pet or a small child?
4. Watch out for bait & switch; nobody can show up & clean a carpet for $19. When we quote you a price that’s the price.
5. Ensure the company will be around if you find a problem as many carpet cleaners are part-time or two guys in a truck, here today gone tomorrow. We started doing business in 1955.
6. Anyone booking a minimum of 2 rooms will get a large furnishing cleaned for free.
7. Call ABC Carpet Cleaning at (604) 929-1234 to get your carpets professionally cleaned today.

John Smith recently wrote on Yelp:
“I called ABC Carpet Cleaning because of the great reviews I read online & was not disappointed. Bob did a fantastic job on the carpet in my basement; all the traffic stains were gone, as well as a few spots. My carpet looked like new.”

Our carpet cleaning technicians are ready to work hard for you. Call (604) 929-1234 to get your carpets professionally cleaned so you can breathe healthy, clean air again.

—— End Working Example

As you can see by setting your markets buying criteria you position yourself as the obvious solution to your prospects wants & needs.

If you need help setting your market’s buying criteria shoot me an email.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Use Strategic Alliances To Generate Leads & Sales Almost Instantly

Posted on by in Business Building | Leave a comment

Use Strategic Alliances To Generate Leads & Sales Almost Instantly ImageSelling in today’s market is tough; an easier approach is to gain access to other companies’ prospects & customers.

Strategic Alliances Verses Spending Money On Marketing & Advertising

When you are spending money to generate leads you are dealing with a cold lead so you have to overcome their fear.

  • They fear the solution they are buying won’t work 100%
  • They fear you won’t honor your guarantee if there is a problem
  • They fear they will miss out on a superior solution if they buy yours
  • They fear they are spending too much on your product or service
  • They fear so many things they sit on the fence & do nothing

It’s one thing to have to deal with fear but; marketing & advertising is expensive, with no guarantee of an ANY return on investment (ROI).

You Know In Your Heart:

  • Your prospects & customers want you to be a commodity; they will price shop you
  • Customers are disloyal; they buy from you today & your competitors tomorrow
  • Your prospects & customers have many buying options available to them; they can easily be persuaded to buy from your competitors, complementary or related products & services so, why should they buy from you?

Here’s What You Do To Make Lots Of Sales Fast

To stay competitive you need to be constantly filling your sales funnel with hot prospects that don’t cost you an arm & a leg to acquire.

Strategic alliances are a better alternative to spending loads of money on marketing & advertising, because; it gives you access to prospects & buyers that another company already spent the money to acquire.

  • Because your strategic alliance partner is trusted this gives you instant credibility & trust with their prospects & customers
  • Because you’re not spending money to acquire the new customers you can create a great offer for your strategic alliances partners list.

It’s added money in the bank if you get an endorsement or an introduction from your strategic alliance partner for your offer.

If you work on setting up multiple strategic alliances you can get access to prospects that is limitless.

Grow Your Profits By Selling Relegated Products
Another benefit of strategic alliances is selling complementary & related products & services to your prospects & customers. Then keeping 50%+ of the profits without spending a dime on product development, storage, or delivery; it’s like free money straight to your bottom line.

This is a powerful money making strategy once you understand; you’re not limited to your own companies products & services.

If your business offers a quality product or service & a great guarantee that you stand behind, then; you should doing strategic alliances.

Once you understand how to approach, set-up, track, tweak, roll out & improve strategic alliances; you, can easily put one together in a couple of weeks or less.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Want A 25%+ Increase In Bottom Line Profits Without Spending A Dime?

Posted on by in Business Building | Leave a comment

 

If you want a 25%+ increase in bottom line profits without spending a dime then you need to optimize the revenue generating processes in your sales funnel.

Optimize Your Sales Funnel
If you want to have significant increase in bottom line profits for today, tomorrow, next month & next year; without spending more money on marketing & advertising. Then you need to optimize your sales funnel.

Think about it; your already doing revenue generating processes successfully:

1 Your generating leads
2 Your converting some of those leads into customers
3 Your selling other products & services to those satisfied customers over time

Why not optimize what your already doing for greater results.

Example
would you like to see a 10%+ increase in your:

  • Lead generation
  • Conversion rate
  • The number of times they repurchase from you

If you optimize three processes by a mere 10% that’s 33% total increase; that’s geometric growth.

The Power Of Optimization ImageWhat other areas of your sales funnel could you optimize?

Five Steps to Optimize Your Sales Funnel

Step 1: Optimize your lead generation
Solution: Break down the lead generation process to steps then begin improving them for greater results
Example: Ads – Switch from institutional advertising to direct response advertising & if you want to add jet fuel then add bonuses & risk reversal

Step 2: Collect contact information from your prospects
Solution: Offer something in trade for their contact information so you can follow up with the unconverted leads. You already spent the money to get these prospects so you should try & convert as many as you can into first time buyers.
Example: “The Seven Things You Need To Know Before Hiring a Landscaper”

Step 3: Optimize our conversion rate
Solution: Break down your conversion process into steps then fine tune them or add missing steps or test new steps. Gauge results until you find the right new combination or combination of improvements.

Step 4: Optimize for greater margins at the POS
Solution: Upsell, cross-sell, or down-sell. Also train your staff to listen to trigger words so they can recommend other items that will increase the margin at the POS.

Step 5: Optimize the follow up process or build a new one
Solution: Create 7 step follow up system
If building a new follow up process start off with 7 to 10 solid reasons to communicate to your prospects. If you are getting a decent ROI then add another 7 to 10 solid reasons to continue to communicate with them. Try to automate the process as much as you can.

If you have a follow up process in place already then analyze your results. Look where response is low & either test different elements of that communication or try a different approach.

Each contact should be moving them closer to doing business with you.

If you optimize your sales funnel then applying allowable cost per lead could really add significant profits to your bottom line.

So if you want a 25%+ increase in bottom line profits without spending a dime then put the effort in to optimize your sales funnel.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

 

Want More Leads? Consider Allowable Cost Per Lead

Posted on by in Business Building | Leave a comment

How much do you invest to get new prospects into your sales funnel?

When it comes to lead generation stop thinking in terms of:
• marketing budget
• advertising budget
• or a sales budget
& start thinking in terms of allowable cost
• per lead,
• per sale
• or per transaction

Seriously Consider Allowable Cost Per Lead ImageIf you know the average life time value (LTV) of your clients you can invest a whole lot more money acquiring new prospects.

Simple Example
Instead of telling your marketing manager he has $8,000 month to advertise; tell him you will spend up to $20 for a prospect or $85 for a sale & (s)he can bring you all the sales they can.

If you apply allowable cost per lead to your lead generation efforts then you add significant profits to your bottom line; especially if you added risk reversal & bonuses.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Want more customers? Then Optimize Your Classified Ads

Posted on by in Business Building | Leave a comment

Most local Businesses running institutional advertising ads that don’t get much response.

If a business runs ads & wants greater results; all they a have to do is start running direct response ads.

classified ad blog post imageDefinition of Institutional advertising
Institutional advertising is aimed at creating a brand, building reputation, or
promoting an idea; it’s not a sales promotion. It has a one size fits all marketing message and it’s focused on the advertiser not the prospect.

Definition of Direct Response Marketing
Direct response advertising when deployed correctly, grabs the readers
attention, draws them into the ad copy & triggers an emotional response. It also
contains a call to action, compelling the prospect to do something specific.

Needless to say a hot prospect is more apt to respond to a direct response ad that gets their attention then promises to solve their problem over an institutional ad running a logo any day of the week.

How Much Does It Cost To Run An Ad?
When you run an ad it costs you the same no matter what the result; even if you get no calls, 10 calls, 100+ calls etc. If you want to get a greater response then start running ads offering solutions your prospects wants & needs.

Three Steps To A Successful Ad Campaign
1 The first thing you want to establish is ad tracking & measuring; so you analyze the results. You need to know what each ads response rate is so, you can determine the ROI.

2 The second thing you want to establish is a baseline; this is your best working, responsive ad that you run & want to improve upon.

3 The third thing you want to do is improve upon the baseline ad; you test one element of the ad at a time.

You need to understand running an ad is a process & as a process it can be measured, quantified, compared, & that process can be improved.

Note: There are ways to test ads without running them in expensive newspapers or magazines.

Tip: Given that the headline is the most powerful element of an ad as it is the attention getter & 90%+ of the ads pulling power; you’ll want to test that first.

Here is a short list of ad elements you can test for an ad?

  1. Headline
  2. Subhead
  3. The proposition
  4. The call-to-action
  5. The price
  6. Could add risk reversal
  7. Could add bonuses
  8. Change the image if it has one
  9. Could test packaging

Ad Packaging Example
If you’re selling 1 item try something 5 items at once. Add bonuses to induce purchase

Something to think about
One ad can out pull another but do the prospects it pulls convert better?

If a prospect responds to your ad go to the effort to capture their contact information; so, you can follow-up with a call or an email as it can double or triple the yield.

Once you are comfortable testing your ads then you can work on improving your conversion rate.

If you stop making marketing mistakes like running weak or ineffective ads you will multiply your results.

If you want some help 

  • Tracking your ads
  • Improving your ads for greater response
  • Optimizing your conversation

Then shoot me an email & we can work something out

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

Future Pacing To Grow Your Sales

Posted on by in Business Building | Leave a comment

If You Want To Improve the Sales Process Then Use Future Pacing

Learn the benefits of painting future mental imagery on your prospects as used in Neuro-linguistic programming (NLP) and how to apply it to your selling situations covertly? Read on!

Using Future Pacing In sales
Is giving someone the experience in their mind of what it will be like to experience the benefits of your product or service at some point in the future from where they are now.

Example Selling A House
“when your waking up in this beautiful house to this gorgeous view every day. Taste the coffee and see the city open up in front of you? wow, your successful. What a wonderful way to start the day. You’ll be glad you bought it now.”

Future Pacing Language Pattern Steps

  1. Pick a time in the future
  2. Then say “when you’re” or “when you are or a similar opening“
  3. Put in the benefits
  4. Add an embedded command “make the right decision now” Example “You’ll be so happy you made the right decision now” or “You’ll be so happy you got this spot remover cream now“

Tip: Don’t worry about the tense in the statement as it doesn’t need to sound perfect.
You can correct it but; the embedded command works better if you leave the wonky tense sound ie “You’ll be so glad you got this creamed now”

Why Use Future Pacing?
It puts people into an agreement frame
Then they are Ready to accept the next layer of your information which is the suggestion

  • Make statements that are true
  • Make statements that are current
  • Make statements that they can’t disagree with
  • Pause long enough so they can do a mental or verbal nod

Example Prospect meeting
1 “Mr. Prospect, I’m here to talk about growing your bottom line profits” (pause)
2 “You know that growing your bottom line profits will generate extra cash flow for you Mr. Prospect?” (pause)
3 “You said your delivery trucks where getting old; would you like to replace those old trucks with new ones out of the extra cash flow generated by your business?” (pause)

These three statements can’t be disagreed with & that will allow you to lead your prospect to a thought process you want to lead them towards
Example
“As you can see by creating an attrition & abatement program you can grow your business 20%+ without spending additional money on marketing & advertising”
or
“As you can see by rolling out a past customer reactivation program using proven marketing campaigns; you can easily grow your bottom line profits by 20% or more”

Why Pacing Works

  • It creates a series of yeses or positive responses to your statements
  • By understanding that if you pause & look for a positive response you can see the information has gone in
  • Once you see they have gone through the series of agreeing with you then that will allow you to understand that the “yes” connects them to you, they are waiting for your next piece of information

Future pacing is a powerful tool that connects prospects to you & by doing that; you can lay the foundations for a positive relationship. It helps build rapport with them which allows you to give them instructions as to the direction you want them to go next in your sales process or presentation.

Action Step
How can you apply future pacing to your sales cycle?

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)