The Curiosity Email Subject Line
Are your email subject lines really just click bait?
Take this short “clickbait” test!
Did the email subject line above bring you to this blog post?
Getting your emails opened is the biggest challenge for businesses using email marketing.
The idea of “The Curiosity” subject lines is attention-grabbing copy to bait the reader to click & open your email via appealing to our innate sense of curiosity.
You need to give them a strong enough reason to open the email.
Other “Curious headline” examples
• 4 Hazards to your eyes from reading screens you won’t believe are true
• 5 Health foods that age you faster
• A red wallet seed to increase bottom line profits
Using different kinds of subject lines & first sentence combinations can keep your email recipients interested, entertained, curious & opening your emails.
Questions? Click here!
Curiosity emails have been around for years so, make sure you give value if you’re going to use it as people are wise to it; and if used to frequently; it will diminish the trust you have with the email list.
Curiosity subject lines are even more persuasive than self-interest subject lines
Example of self-interest subject lines:
• Get Rid of Money Troubles For Ever
• Meet your life partner in under 30 days
• Get [this terrific gain] for [cheap/no-effort/…]
Curiosity headlines can attract your reader when your message resonates with their desires.
To learn more about curiosity subject lines
Google:
• Top curiosity subject lines
• Top curiosity email subject lines
• Top curiosity copy
You can change out the word “top” for best, list, whatever…
Also, scroll down to bottom of each page & look at:
Searches related to {your search term}
Ie
Don’t spend more money on advertising until you improve your email open rates
Three things to think about:
- If I click the link below I will get my open rates increased?
- If I click the link below I will get higher click-through rate?
- If I click the link below I will get more sales?
