The old adage “people buy with emotion & justify with logic” is very true in sales; that’s why you sell the benefits & not the features.
A good example could be that a male buys a Porsche to get the attention of women and not the feature “this beast does 0-60 in 2.3 seconds” that he tells his buddies when he shows off his new sports car.
If people buy for emotional reasons you as a seller must help them reach the emotional level or the hot button that will compel them to take action.
Before you begin your sales pitch consider the following critical questions that could help you get your prospects to reach their emotional level.
Six Critical Questions to Ask Before Doing ANY Sales Pitch
1 Would I want to buy this?
2 Why would I want to buy this right now?
3 What are the main benefits my product or service offers?
4 How would this product or service improve my: life, family, business, future..
5 Why is my product or service better than my competitors?
6 What problems are my prospects left with if they don’t buy my product or service today?
If you can answer the seven critical questions about the products & services you sell; then, there’s no reason why YOU can’t help your prospects & customers reach their emotional buying level.
If you can get your prospects & customers reach their emotional buying level and you have:
• A proven sales cycle
• The ability to qualify your prospect correctly
• The sales training to use consultative selling to take your prospects through your sales process
• The courage to Ask for the sale
• A proven follow up process
Then there is no reason why you can’t be masterfully successful in sales.
Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve? Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)