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Want More Leads? Consider Allowable Cost Per Lead

How much do you invest to get new prospects into your sales funnel?

When it comes to lead generation stop thinking in terms of:
• marketing budget
• advertising budget
• or a sales budget
& start thinking in terms of allowable cost
• per lead,
• per sale
• or per transaction

Seriously Consider Allowable Cost Per Lead ImageIf you know the average life time value (LTV) of your clients you can invest a whole lot more money acquiring new prospects.

Simple Example
Instead of telling your marketing manager he has $8,000 month to advertise; tell him you will spend up to $20 for a prospect or $85 for a sale & (s)he can bring you all the sales they can.

If you apply allowable cost per lead to your lead generation efforts then you add significant profits to your bottom line; especially if you added risk reversal & bonuses.

Pick my brain: I can give you the marketing strategies & the marketing tactics you need, to grow your bottom line profits without you having to invest any money, time, or effort on your part. Or just shoot me a question & I’ll be happy to help you. What keeps you up at night or what problem are you trying to solve?
Click the link to go to Drew’s Contact Page or shoot me an email at drew@ marketingwizards.ca (remove the space after the @ sign)

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